Search engines such as Google, Baidu, yandex have already implemented artificial intelligence in their search systems. Single Keyword ranking become less effective in 2018, but long tail key phrases become trend. I hope search engine algorithms will be modified so that negative SEO loses its effectiveness.
So, let’s take a look for what is ahead in 2018.
1) Voice Search
The increasing use of voice search will compel marketers to change or optimize their SEO strategy for voice. As smartphone adoption increases around the world, so will mobile voice searches as it is becoming more convenient to get quick answers via voice search than traditional type-searches.
KPCB found that between 2008 and 2016, the use of queries that are popularly used in voice commands has increased by 35 times. Plus, word accuracy rate on voice search platforms is improving rapidly with major platforms getting more than 90% accuracy. And voice searches made up one out of every five searches conducted by Americans on their mobile apps during 2016.
These numbers suggest that internet users are starting to use voice search more frequently. Why? Because it’s convenient, and because the technology has improved significantly. If the trend continues, we should expect to see even more voice searches conducted in 2018. So marketers need to prepare for this, and optimize their websites for voice search queries relevant to each page.
2) Live Video & Video Presentation
More and more companies are going to start to finally realize the value of video from an SEO standpoint – from using YouTube and Facebook Live itself to get more web traffic and exposure to integrating better embedded videos on websites so as to increase dwell time – video is now a major facet of any SEO effort. Live streaming is also becoming popular because it helps create a feeling of community. You aren’t just communicating with your followers—they are also talking to each other. This takes the idea of social communications to the next level. Brands interact with their customers, and their customers interact with each other. Since a community is not something you can artificially create, this can be a big win for your company. Furthermore, if you want to use a live stream later, you can easily record it and play it back to make it into a conventional video.
3) Mobile first index
Mobile-first index to shake up the SERPs. The most obvious is mobile first: Google will slowly switch to the mobile first index. I don’t think it will happen all at once.
I also think Google will increasingly act as a publisher: You’ll be able to find more and more content without leaving Google search results.
Finally, look for more and more trash content. We can talk about quality content all we want, but as long as people think quantity trumps quality, they’ll pile on the crap.
4) Links will still matter
No matter what anyone says links will still be at the core of a solid SEO strategy. Of course not just links from anyone. But real, related, and legitimate links. I think that we’ll need to spend extra time making sure that our links work well on mobile versions of the sites that we approach. I don’t want to get a great link on a site and then check for it on a tablet and find that it’s inaccessible for whatever reason. For 2018, my main focus is going to be on just that.
5) Bigger role for UX in SEO
It’s no secret that dwell time plays a key piece in your rankings. Therefore, the UX of your site will be imperative to help keep users actively engaged with your site and content.
6) Google AdWords AMP landing page performance
I think that we’ll need to spend extra time making sure that our links work well on mobile versions of the sites that we approach. I don’t want to get a great link on a site and then check for it on a tablet and find that it’s inaccessible for whatever reason. For 2018, my main focus is going to be on just that. Mobile search ads that get served fast AMP landing pages almost always lead to higher conversions and lower bounce rates, especially compared to non-AMP pages.
Google will also increase their AdWords technical support capabilities for AMP advertisers so they can quickly troubleshoot issues and further increase their ROI.
Mobile landing page speed in AdWords will likely have a greater impact on the landing page experience and quality score metrics as we move forward in 2018.
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